Wallet Passes that stay connected.
Always current. Always there.
No app needed.
One pass follows the whole journey across web and physical locations — acquisition in a tap, push notifications in between, conversion at the register, full offline attribution at the end — then follow-up that keeps the relationship going.
Entirely self-serve · No sales calls · No credit card · First pass in minutes
The gist
Analytics & privacy
No more guesswork.
Every pass event — viewed, installed, scanned, redeemed — lands in an attribution funnel built for campaign decisions, and streams natively into the analytics stack you already run.
Offline attribution, end to end
First-touch UTMs ride the pass from the ad click to the register scan. Every redemption is recorded as a conversion — including the ones that happen in the physical world.
Optimize on data, not assumptions
Compare passes, channels, and campaigns by views → installs → redemptions. Kill what doesn't convert, double down on what does.
Native in your analytics stack
A built-in Segment source streams every event into GA4, Mixpanel, Amplitude, Snowflake, BigQuery, Klaviyo, Braze — 300+ destinations, e-commerce spec, no custom schema.
Privacy is a setting, not a promise
You choose what leaves: events only, anonymous personas (default), or full identity stitched to your CRM. GDPR & CCPA friendly.
For every size
No project too small. No program too big.
All that power, none of the ramp-up. The same self-serve studio carries a single weekend coupon and a hundred-brand portfolio — you never grow out of it, and you never pay for scale you don't use.
Start tiny
50 free credits on signup, then pay-as-you-go: a few dollars covers a small campaign. Credits never expire, and there's no subscription until you want one.
Nothing to learn first
Design in the visual studio, share one link, and your pass is live — no code, no sales calls, first pass in minutes.
Grow without switching
When it gets serious, the platform is already there: team workspaces for agencies, monthly plans, white-label branding, and a full API underneath.
Live Passes
What you can do when the pass is alive
A Live Pass changes after it's saved — by you, and by every purchase. That turns one coupon into a relationship you can act on.
Turn a first purchase into a second
The welcome coupon they redeemed becomes a member card with the next offer on it — automatically, with every purchase (Pass Journeys).
Reach every customer tonight
Announce a flash offer or a reward unlock and it lands on every lock screen in seconds — no app to build, no email list to rent.
Catch them walking past your door
Near your store, their pass surfaces on the lock screen by itself — a nudge you don't pay per-message for (built into Apple & Google Wallet).
Grow a list without a signup form
Anyone can save your pass from an ad or a QR — you reach them from day one, and their history merges into one member profile the moment they identify.
Pass Journeys
One pass. The whole customer journey.
Design the journey once. Every purchase moves the pass to its next stage — that's how one coupon becomes a long-term relationship.
Acquire
Welcome coupon
Saved from an ad, a QR, or their first order — the pass gets them in the door.
Convert
First redemption
Scanned at the register — the discount applies and the used coupon retires itself.
Retain
Member card
The same pass becomes their member card — points, stamps, the next offer. No re-enrollment.
Return
Rewards & win-backs
Thresholds unlock rewards on the pass; quiet customers get a fresh offer that brings them back.
At the register
Scan the pass. Everything else is automatic.
Coupons, member passes, and full loyalty programs work at the counter — on Square, on Shopify POS, or with our staff app. One scan applies the discount, links the sale, and moves the pass to its next stage — the whole loyalty loop, welcome offer to unlocked reward, runs at the register with no extra hardware.
Customer shows their pass
The coupon or loyalty card is already in their wallet — no app to open, no code to remember.
Staff scan it
Right inside Shopify POS with our tile, straight on a Square register — the pass scans like a product — or with the built-in staff app on any phone.
Discount applies itself
The code lands on the cart and the sale is linked to the member — and the redemption is recorded as a conversion, not just a scan.
The pass moves on
Points tick up, rewards unlock, used coupons retire and the next offer appears — pushed to their phone before they leave.
How it works
Enrolled in under 2 minutes
No developer, no app store, no Apple Developer account — passes are signed and live from day one. Just a link your customer taps once.
Design your pass
Pick a template — or drop in your flyer or website URL and AI drafts the pass, offer and colors and all. Live preview updates as you type. No code needed.
Share one link
Copy your pass URL and share it anywhere — email, SMS, QR code, website. Works on every device.
Customer taps, enrolled
Apple or Google Wallet opens automatically. Added in one tap. No login, no download.
Push updates live
Update points, offers, or any field instantly — appears on every enrolled pass, no app update needed.
Works with Instagram & social ads
Run an ad. Link straight to your pass.
Customers enroll in two taps.
Use the pass share URL as your Instagram, Facebook, or TikTok ad destination. Set the CTA button to “Get Offer” or “Sign Up” — customers tap the ad, tap “Add to Wallet”, done. No landing page to build, no app store redirect. And the funnel doesn't stop at the click: the UTM tags on your ad link travel with the pass, so when that customer redeems at the register, the conversion comes back attributed — source, medium, and campaign intact. And with the built-in Segment source, every attributed conversion streams on — into GA4, your data warehouse, or any of the 300+ tools your stack already runs on. In real time.
For agencies & multi-brand operators
Every brand gets its own studio.
Run all your clients from one login — each brand in its own workspace, with its own look, its own passes, and its own bill. Nothing bleeds between clients.
A workspace per client
Each brand gets its own passes, members, and analytics. Switch clients from the header — no logging out, no second account, no mixing anything up.
Their brand, everywhere
Set a client's logo and colors once and every new pass starts on-brand. With their own Apple certificate, even the fine print says their name — not ours, not yours.
Billing that matches your business
Each client's workspace has its own wallet and plan — bill it to them directly, or fund it from your own credits and invoice it your way. Moving credits between wallets is one click.
Bring in the team — or the client
Invite your designers to build and your client to watch. Owners control billing and settings; members create and manage passes — no extra cost per seat.
Prove the campaign worked — in your client's own dashboards
Connect the client's Twilio Segment workspace with a write key, and every pass install and register redemption streams into their stack pre-attributed to the ad that acquired the customer. An online click that becomes an in-store redemption three weeks later still reports as one journey — in GA4, Snowflake, Braze, or any of 300+ tools. No exports, no data engineering. And it's enterprise-grade on privacy: in the default anonymous mode, cohorts build on opaque IDs — no customer email or phone ever leaves Pass Studio. GDPR & CCPA friendly. More about the Segment source →
More information about brand workspaces & team collaboration →
Native Shopify app · listed on the App Store
On Shopify? Everything is one click.
Pass Studio is a listed Shopify app — install from the App Store, approve, done. Orders issue and advance passes automatically, and unique single-use discount codes land in the customer's wallet at the moment of redemption. More about the Shopify integration →
Everything included
Built for merchants. Engineered to scale.
Everything runs from the dashboard, no code needed — and when you're ready, the same platform speaks fluent API and carries enterprise programs: white-label certificates, brand workspaces, privacy personas.
Visual pass editor
Design loyalty cards, coupons, tickets, and more with a live preview. No code, no design tools.
Your certificate, when you want it
Start instantly on our Apple certificate — or bring your own Pass Type ID for full control and ownership of your pass distribution. No other platform offers both.
Native wallet experience
Passes live in Apple Wallet and Google Wallet. Customers already have the app — no download needed.
Live push updates
Update points, stamps, offers, or any field — appears instantly in every enrolled wallet. No app store update.
Attribution analytics
Every redemption is recorded as a conversion with its first-touch UTMs intact — ad click to register scan. Track downloads, installs, and redemptions by pass, campaign, and platform in real time.
A serious API underneath
Issue, update, and revoke at scale: idempotent endpoints, signed webhooks with retries, Zapier, a native Segment source, and an order engine that works with any commerce platform — not just Shopify.
Pricing
Pay as you go. No subscription required.
Buy credits only when you need them. They never expire and there's no commitment.
Need monthly credits? Growth plan includes 2,000/mo for $49/mo with bulk discounts — full pricing details.
No Apple Developer account required — passes ship signed under Pass Studio's certificate. Bring your own only if you want to.
Get 50 free creditsStart for free today
All the power of a loyalty platform, with none of the ramp-up. Entirely self-serve — no sales calls, no credit card, no onboarding project. Create your first pass in minutes; 50 free credits are on us.
Create your first pass